One Custom is a nimble & independent CRM agency.
Our full service-offering supports our purpose: understanding, catering to, and positively influencing our clients’ best customers.
Data Analysis & Visualisation
At One Custom we love playing with and analysing data; it allows us to better understand your business, customers and processes. And this understanding directly informs and drives strategy. We can help with gap analysis and implementing measures to track ongoing marketing efforts.
We also get a kick out of data visualisation – representing data insights in ways that are easy to understand and impactful – whether that is building real-time displays, interactive dashboards, or even creating quirky infographics.
Customer programmes rely on value exchange. Part of our approach when developing a value proposition is considering what content is compelling and actually useful to customers (aka real people). It may be content that is entertaining, educational, inspirational or it may just make them feel special.
Outbound, Email Marketing & Digital DM
Having data is the starting point, understanding it helps, but then it needs to be used to positively influence customer behaviour. Outbound channels that enable direct customer communication are often the most effective. And by leveraging digital and data, our list of outbound direct channels grows all the time. Email, SMS, MMS, in-app are the starting point. (Post and outbound phone are also on the list.) But nowadays we can use social (remarketing and matched audiences), web (notifications) and search to target known customers with highly relevant messaging.
Member & Loyalty Platforms
We said it on our homepage – we really like Loyalty. One Custom can help to strategise/conceptualise, build, implement and promote a programme that really fosters loyalty. And we’ll do it using client software/POS, integrating to 3rd-party systems (e.g. rewards/redemption platforms), and/or by custom building new systems – we’ve done all this a few times before.
Web, Mobile & App Development
In many of our clients’ businesses, their owned digital presence is an important part of delivering service or sales. As a digital agency, our primary focus is optimal user experience and accessibility. Our UX and design approach is mobile-first and understands the limitations of users’ handsets and connectivity in Africa. With vast experience in digital production, One Custom can help in designing and building web (this includes mobile), apps, content management systems (CMS), eCommerce solutions, member platforms, or anything else that connects customers online.
Search (SEO & SEM)
For many businesses nowadays, the battle for customers is won with search. We aim to have influence way before that last click; building a full understanding of a customer’s journey, mapping and targeting the moments we need to capture at every step of the way.
Digital Media Planning & Buying
Where bought digital media is part of the communication plan, One Custom can help plan and implement across search/AdWords, display and social.