Good for people, good for business*
In many modern business, knowing, connecting, and doing business with your customers is what the business wants to do. It’s a subtle change in vantage point, but at One Custom, we approach this from a customer-first perspective. So, as a customer, who am I to you, what matters to me, and what do I get from you that is worth it? This is good for people.
Only once we know what is good for people (our customers), do we flip it to define what is good for business. This means, how do we create the Customer Experience to deliver on this? This is about better Experience Architecture, Digital Destination(s), and Data Intelligence. These are the building blocks for great modern businesses and it’s our speciality at One Custom.
*The conjoined triangles of success: Action Jack Barker, Silicon Valley
Good for business solutions
Experience Architecture
Experience Architecture solutions:
- Touch-point strategy/Journey mapping
- CRM strategy
- Lead nurture, marketing automation implementation
- Sales effectiveness and optimisation
- CRM software implementation, migration, adoption (Salesforce, Pardot, Hubspot, Customer.io, Mautic, ActiveCampaign, Zoho CRM+, Freshworks, Acoustic)
- Creative development
- Subscription service product development
- Service Suite implementation (Freshdesk)
- Customer sentiment systems (LimeSurvey)
Digital Destinations
Digital solutions:
- Transactional/eCommerce systems/website development (education, hospitality)
- Subscription/Membership platform development (sport, donation/NPO, subscription)
- Systems integration (education, financial services)
- Community engagement website development (FMCG, retail)
- Brand website development (Tech/IT, education, sport, media, financial services, property, FMCG, retail)
- Digital media buying
Data Intelligence
Data Intelligence solutions:
- Advanced and integrated analytics
- Marketing & Sales reporting and analysis
- Attribution modeling
- Integration layers (CDP implementation) - Segment.com/Rudderstack
- Integrated business reporting
- Intelligence dashboards (Microsoft BI, Google Data Studio)