Blog

The promise of data and the capability deficit 1920 1080 khabm

The promise of data and the capability deficit

Written for Media. Published by City Press on 17 October 2020. Article by Paul Geary. Were we not all inspired by the promise? Freshly motivated by every speaker at a business conference or a writer of a thought-leadership piece who highlighted the untapped potential in your data. Many a C-Suite decision-maker, resolved to leverage this…

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#WomensMonth: Lisa Hoflinger on Bizcommunity 1920 1080 khabm

#WomensMonth: Lisa Hoflinger on Bizcommunity

Interview for Media. Published on Bizcommunity on 13 August 2020. By Lisa Hoflinger. For Women’s Month, Bizcommunity interviewed Lisa and asked her to elaborate on her passion for data analysis, her journey in the data/tech space as a woman and to share her personal tips on getting to the top in the marketing industry. Read…

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Helping ‘Laureus Sport For Good’ harness the Power of Supporters 960 540 khabm

Helping ‘Laureus Sport For Good’ harness the Power of Supporters

Written for Media. Published by City Press and South Africa Today. Customer Experience & Marketing Intelligence agency, One Custom, is helping Laureus Sport For Good South Africa build and grow a network of supporters who will power the organisation’s work for social change with the same fervour that South Africans showed in helping the Springboks…

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A new normal for sport – and fans 1920 1080 khabm

A new normal for sport – and fans

Written for Media. Published by Sport24, Business Live, Eyewitness News and South Africa Today. Article by Paul Geary. It’s amazing how quickly life’s ‘givens’ have disappeared overnight… Dinner with friends, a trip to the gym, a hug from a loved one – and weekend sport. Sport has always been one of humanity’s great unifiers –…

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One Custom: Agency Identity Branding Logo Renamed
Enter One Custom 1920 1120 khabm

Enter One Custom

We introduced ourselves by a different name… Well, for good reason, we’re ditching it for a new(er) label… Other than the name, we’re still the same expert CRM/CX, digital and data team. But as the subject line suggests, we are unHITCHed and now officially One Custom. Here’s the back story to the name change… Put simply, we were unnecessarily competing…

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One Custom: CRM, data-driven marketing
Data-driven marketing delivers better experience and improved sales 960 540 khabm

Data-driven marketing delivers better experience and improved sales

For us, the purpose and benefit of data-driven marketing is the ability to connect with customers in ways that grow the relationship, increasing loyalty and margins through a better value exchange [ref]. At One Custom, this statement is the foundation to our Customer Relationship Management (CRM) approach. It is our primary focus when it comes…

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One Custom: CRM, Agency Launch
One Custom has launched – watch this space! 960 540 khabm

One Custom has launched – watch this space!

We’ve got lots to say at One Custom. And now that we’ve properly started operations since 10 August 2017, we’ll be saying it more often. Keep an eye out for new content or sign up to hear from us regularly…

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Tel: +27(0)21-012-5322
Email: info@onecustom.co.za

21 – 23 Belmont Road, Rondebosch, 7700
Cape Town, South Africa

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