We introduced ourselves by a different name… Well, for good reason, we’re ditching it for a new(er) label…
Other than the name, we’re still the same expert CRM/CX, digital and data team. But as the subject line suggests, we are unHITCHed and now officially One Custom.
Here’s the back story to the name change…
Put simply, we were unnecessarily competing for brand affinity with another friendly crowd with a similar name – and we didn’t want anybody to be confused about who we are. So, we decided to change our name. Enter One Custom and say goodbye to that-other-name.
In just 17 months we’ve built a solid offering, we’ve got some great clients and we’ve started to scale. In that short time, we’ve also built a pretty strong brand, so before we waste any more time on building a following for someone else as well, we thought we’d take the plunge and rebrand. One Custom is where we’ve arrived and where we’ll stay.
Still reading? Then we’ll take the opportunity to brag a little…
In our first 17 months:
We’ve grown the love for one of South Africa’s most popular sports and we’ve built a home for the Proteas’ most loyal fans. We’ve helped local and international travellers find the perfect holiday destination. We’ve encouraged students to study. We’ve built team spirit at schools around the country… We’ve won some big pitches. We’re working with some other big local agencies and we’ve started growing our own strong team… We’ve also had some early acquisition interest (way too early for us, but it’s always nice to be chased)… and we’ve been viewed as a serious threat by some big local agencies (read between the lines on this email ? ).
If you were one of our first clients, thanks for getting in on the ground floor and for trusting us so far!
If you’re one of our partners/suppliers, an even bigger thank you for your support. We couldn’t have got to this point without you.
And if you’re still toying with the idea of taking your business to the next level… Give us a shout. If you’re any good, we’ll help you grow.
Wishing you all a successful 2019!