What makes us tick?

Our foundation and constant evaluation criteria is Business Strategy. We tie our clients’ successes to our own. All of our people take ownership of business and growth objectives.

  1. We’re about building good business.
  2. We are (actually) customer-focussed.
  3. We’re invested.
  4. We are about innovation for growth’s sake.
  5. Highly-skilled, yet nimble.

Long Story


Our mission is to help the best companies be more connected to their customers.

One Custom was built by the Managing Director (ex. Head of Digital & Innovation) & the Head of Data of one of South Africa’s most successful CRM agencies. 

We believe that the best way to grow sustainable business through marketing, is to find and look after the best customers. Our efforts are always measured and we like it best when our profitability is tied to this measurement.

Our culture is forward movement. This includes a continuous focus on learning, improvement and innovation. For us as agency leaders. For all of our people. And for our clients.

One Custom is a nimble, independent agency with the sole focus of delivering real value to our clients’ customers.


One Custom - Paul Geary - Strategy & Customer Engagement Lead

Paul Geary

Strategy Lead

One Custom Lisa Hoflinger - Data & Customer Insights Lead

Lisa Hoflinger

Data Intelligence Lead

The Team

One Custom is a team and co-op of talented specialists, advisors, and entrepreneurs. We come from internal innovation teams and external agencies; digital, data and physical worlds.

The team possesses vast experience in data, customer behaviour, digital and social engagement, customer relationship management, loyalty and customer platform development.

Our Clients

As a starting point, we make sure we believe in our client’s businesses. We believe that our ability to influence human behaviour is powerful, so we’re committed to make sure we have a fundamental belief in the products and services we’re helping our clients to sell, that our efforts truly do add value to customers’ lives.